On-page Optimization Checklist

How to do on page optimization of our blogs and websites

On Page SEO checklist is nothing but your exam of your expertise in choosing and writing good title of your WordPress website or blog, I will tell you why On-page Optimization Checklist is necessary for your blogs and websites. I am covering this topic for my friend’s website.


On Page SEO Checklist

On Page SEO Checklist

What is on-page optimization?
Why our website need this?
What we should do in on-page optimization?
Case Study

What is on-page optimization?

On page SEO Optimization is up to you to get visitors in your websites. I will tell you, Many people do not take care about it. They get their website designed from out side and that’s all. When they do not get visitors in their website, then they are worry about it, and there are some questions in their mind, why my website is not getting visitors, what deficiency in my website. Then they contact SEO optimizer and they start doing SEO and spend money,

No friends, no! you do not need to go anywhere. you just learn the basic thing of SEO of which you should know about it.

I will tell you what you have to do for an On Page Optimization, in which there are some things like title, description, keywords, meta tag etc which you have to set for your website online. You can learn easily how you can do on page optimization of your website and start getting visitors. To implement this you can get visitors from that. I will tell you in my next section how you can do.

It is just like ingredients of your website. If you have poor ingredients, your food would also become poor to eat. All the given techniques in On page optimization would be implemented, then it will help your site to rank well.

On Page optimization is the assets of your website. Visual Guide by Moz of On-page SEO

Why our website need this?

On page optimization is just like your assets of your website and ingredients of your food, suppose you do not have good ingredient, how your food would be. So ingredients is the need of good food, the same with the On page Optimization, which is most important for your wordpress website. The Yoast plugin can be used for on page seo wordpress optimization.

Suppose, you do not write Title of your website, how does it look like. Google give traffic from your title. If it is untitled, you can not list in the search engine and do not get visitors. With title, google show you the short description of your website in their search results, if it is blank in your website, how does it look like.

Now you decide how much it is important for your website.

What we should do in on-page optimization?

There are some html tags which you should know before to do On page SEO optimization. Website Architecture, , Website Speed, Responsiveness, Title, page metadata, headings, body text, internal linking, off-page links and image alt tags.

Page Title

It is very important html tags in your html page, you should know about it. It lies between <head> tag. It is very important for your website too. It give short summary of your website. when Google give search results in their pages(SERPs) for a user query, It uses the page title as link as result, if your website title is not impressive to click for their perspective client, then you do not get clicked and your business will be gone to somewhere else. I will show you in this picture, how google linking your title in their search results.

When you open any website, their title show in the upper part of their browsers tab. If it is untitled, its not give impression too. One more thing, when you go to submit your website into directory, you have to submit their website title too. So in this regards it is important too.

According you W3C, your title should have 64 characters, but different browsers have differnet limits.

You have to design or summirized your page title according to your business and services you give just like breadcrumb trail like that


Here, website name is Bhagwat Group and in their services sections, it have supply chain solutions page and then Freight forwarding. Then Page Freight forwarding is title of their particular page.

You try to truncate your website title. Google do not show the complete title, if it is long one i.e. more than 63 characters. Like that

Bhagwat Group Corporation > Services > Supply Chain Solutions > Freight Forwarding….[63 characters – truncated to last full word].

You should write your title like that so that it would display in the search results without truncation in google or any other one.

There are some techniques for page title:

* Good: Supply Chain Solutions Company | Freight Forwarding Company

* Best Supply chain company – freight forwarding

There are two most important things i will tell you about page title that Use captalization throughout the title, second one is do not use and, the, an etc. Google do not like that. Use & in your page title wherever necessary.

Meta Description

This tag is also placed between <head> tag. It will brief your website’s content, which includes title tag.


<meta name=”description” content=”” />
It is most important for listing in google and directory submission

Meta Keywords

Meta keywords is also placed in between <head> tag. It is basically for Search Engines, search engines find keywords in your website, it will hit your website in search results.

Suppose your website contains keywords of freight forwarding, then any body search in the google with same keywords, it will show your website in the results page.

<meta name=”” content=”keyword1, keyword2, keyword3″ />

I will tell you the truth about Google, this meta keyword tag is almost useless for improving rank of your website. Over the last five years, the tag become abused by spammers that google now ignores that tag.

There are some tips for meta keywords

* Use a comma between two keywords
* Do keywords research and then use proper and relevant keywords according to page content.
* Never use more keywords, Google and other search engine do not like that.

Example of Keywords of my website named GSE Soft Solutions

GSE Soft Solutions, Web Design, Web Development, Web Content, Web Promotion, Advertising & Media

Now move to head tag, and go to body tag, in the body tag, there are some tag you should take care about that, I will tell you, there are five important element which is breadcrumb trail, heading tags, body text, image alt tages and internal linking

Breadcrumb trail

It is the navigator sitemap of your website, you should use this in your website for fast and good improvement

Home page >> Section Name >> Category name >> Page name – Page Description

Every Element of breadcrumb has link to their page except page name

Heading Tag

Heading tag is the most important SEO on page element, ensure that when you put the title and subtitle of your page, use header tag like this

<H1> Title</H1>

There are 6 Header tags are available from H1 to H6.

<H2> sub Headings</H2>

Body Text

Your website body text should be unique and minimum 400 words, containing paragraph tag<p>, bold tag <b>, strong tag <strong>, italics tag <i>. according to your need. Use this tag.

One more thing about Body Text, do not repeat the same words in your article of text.
Image Alt tag

when you use images, use their alt tag, so that if image is not available due to certain reasons, it show your alt tag containg picture text.

Internal linking

When you write contents of your website, you try to put links, use your own website link, it will increase the efficiency of your website navigation. If you are using the other website links in your website, be ensure that, they might not have been penalized by the google. If you do not know about that site, use nofollow in their hyperlinking tag. Link structure is very important for your website.

You can add some links in your contents like feed back form, mailto:, add to favorites, subscribe our feed etc.

Apart from these techniques, there are something you need to check in the on page SEO section, like following:

External Links with anchor text, Click through Rate(CTR), Relevant Contents, external nofollow links and dofollow links, number of external links, Unique Images and Videos with alt tags, Internal Link anchor text, Number of Internal Links, HTML Length, ratio of html and content, site speed, Length of URL, Position of Keywords, Bounce Rate, Schema,


There are some good technique, from which your website will rank well in google and safe from Google penalization.

* On Page SEO Checklist – Write your opinion in the comment section


Hi, This is R K Gupta, an IT professional and Entrepreneur. I have written many articles yet for my websites gsesoftsolutions.com, Hope you like it. Kindly subscribe our feed for any updates. Add me in Facebook and Google+

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