How Important Writing on Internet Marketing
Internet marketing is the process aimed to set up online advertising and sell out products or services on the net. Today, this is the most popular and common type of commerce.
The contextual digital advertising, leads, optimization, SEO, social networks promotion, content management, usability, copy writing, web analytics, viral videos are the key terms of online commerce. In fact, all of these smart words are parts of a single whole, so those who just think about setting up the web business, there is a requirement to be aware of the answer to the questions: what is e-marketing and what is it for?
Importance of content marketing in digital marketing
As it has been already mentioned, the Internet has long ceased to be merely a way of transmitting information (media), turning into a place of advertising and full-fledged sales channel, which permit achieving the fastest conversion, or the transition of standard visitors to potential and then real customers.
With the help of the Internet, in addition to brand advertising and the sale of goods, information, ideas, services that somehow bring profit to its owners gradually began to move forward.
There are hundreds of web business strategies that you can use to sell different products and services. Some of them can help you to achieve the goal of sales increasing, while others will only make you doubt about marketing efficiency though.
So what is the most cost-effective way to promote the website and increase the sales?
Content marketing is the answer to all your questions! The best way to increase the traffic, sales, consumers’ trust and ranking in the search engines is writing of a useful content of high-quality with the following distribution on hundreds of websites, email lists, and catalogs.
Today the Internet became a fully-fledged environment for implementing all the aspects of traditional commerce, including pricing, product placement, and promotion. Every modern entrepreneur tends to open the door of the web commerce to the potential, as well as actual customers. And there are more and more consumers who are interested in this kind of trade all over the world.
The group of experts of the internet marketing business searched for the reasons why writing is important on internet marketing. But, in order to explain the significance of the content, there is a need to give online marketing definition.
E-selling is the set of actions aimed to promote products and services on the internet. The main goal of online commerce is to turn the visitors of the website into the hypothetical consumer and increase the sales profit.
Content writing attracts the visitors to your website
When you write and post articles on your website, you create a self-generating marketing machine that creates a constant flow of visitors. Every day, millions of people are looking for something on the Internet. They search for the latest products, services, strategies, and tips to get the most out of business and life. The Internet is the No. 1 source for people who want to buy sell something.
Writing raises the attendance and increases search engine ranking of the site
When alternative websites post your articles, they must indicate you as the author and put a link to your site. The more websites publish your article, the more links you get. When your article is published on thousands of sites, you automatically get thousands of links to your website. If hundreds or even thousands of links lead to your site, this will greatly increase your search rating, traffic, and sales.
If you have just created a website, it may take several months before Google ranks it to the top page of the search results. But if you write and publish articles on authoritative sites, Google will index them much faster than if they were on your own, new website. So, when you post your articles on other authoritative (promoted and frequently visited by users) sites, you start getting traffic from the very beginning.
Due to the content, your readers quickly become your buyers
If people trust you, they would like to buy something from you. Quality and interesting content are the critical elements to earn trust among the consumers. It is for the reason that content marketing has a significant impact on sales.
Write articles about how your product or service can solve problems, describe their benefits, and these articles will be able to multiply your marketing efforts and push your hypothetical customers to purchase.
Long-term perspective of content marketing
Content marketing is a long-term strategy, which can work for the benefit of your web business to attract new customers and retain existing ones in the long term.
Your articles remain on the search engines and will be able to attract traffic for an extended period of time. Content marketing creates regular traffic, which constantly attracts visitors and prepares them to take advantage of your services. If you attract potential customers to the website, try to get their e-mail address to sign up for a newsletter to get in touch with your potential customers.
Business owners are always looking for opportunities to market their products and attract customers with minimal financial investments.
Scientists from the Missouri University of Science and Technology found out that users have 5-6 seconds to navigate through the online store. If the resource is complex, incomprehensible, they will not waste time studying it.
To attract and retain the attention of a potential customer, the online store requires thoughtful, understandable and convincing text content with keywords. SEO-copy writing is aimed to create modern content for online marketing.
Prices for these services differ, but practice shows that cheap articles are rarely effective, and orders on exchanges often end with the proverb “A cheapskate pays twice”.
There is another advantage of a high-quality content. According to the results of Corporate Executive Board research, web stores should dedicate more time and affords for the process of content writing. It turned out that visitors are not inclined to analyze a large amount of information in order to allocate the necessary minimum of information. When choosing a particular brand, they prefer a one that provides them with useful and truthful information in a simple way, facilitating their choice.
If a visitor sees mistakes in a text on the website, finds the contradiction of the information, then it is unlikely to leave an application or apply for clarifications to an employee of the online store. People trust their first impression and often do not want to change it.
Writing promotion is necessary for any type of company, regardless of its “age”. At the initial stage, the website needs to gain a foothold in search results and to keep the achieved positions in the future.
In other words, informative and readable texts are one of those factors that influence the user’s decision to buy. It is important that the content emphasizes the reliability and expertise of the company.
In order to fulfill its role, the text content must be created according to the psychological characteristics of the target audience, by using effective methods of copy writing and selling chips. It is important to think through each word, otherwise, it will not be possible to make the right impression on the target audience. Use the texts to promote your online store to get “loyalty” to customers and search engines.
Web commerce is a continuous process, aimed to strengthen the positions of your brand online, attract and retain customers and, most importantly, increase the sales.
Traditional media are gradually fading away, giving way to new means of communication, not only because of their accessibility to the audience but also through the ability to monitor changes in the process more accurately, which is a big advantage over the usual form of doing business.
Sandra Hayward is a 37-year old American journalist, blogger, and writer at edubirdie.com. She is known for her work as an editor at the leading newspapers in the USA. Sandra is keen on importance of online business strategies, content writing, online marketing and she usually give public talks on the above mentioned topics.