With new developments in SEO and Content Marketing, the strategy keeps changing to stop spamming.
“Backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”
— Matt Cutts, head of the webspam team at Google, 2/19/14
Content Marketing means writing and sharing the quality, relevant and useful content to attract users and turn leads into clients.
The type of content you write is carefully relevant to your business niche and products what you sell; in other terms, you’re teaching people so that they know, like, and believe in you enough to do business with you.
Basic points of content marketing
1. Write Relevant and Quality content
2. Solve your user’s problem by your content
3. Increase trust and authority by your content
4. Know your audience
5. Have a clear goal
6. Optimize your content to maximize the conversions
7. Share and Promote your content
8. Increase Engagement with your audience
Read More Points: Why are people still investing in poor quality content?
Content Marketing Types
2. Video tutorials,
5. White papers,
6. Free reports
7. Presentation and Docs
8. Audio Tutorials
9. Article Writing
10. Press Releases etc
Difference between Content Marketing and Copywriting
Content Marketing means creating and sharing valuable content for your industry which is for marketing purpose. E.g. Company newsletter, blog, White papers, videos, images
Content Copywriting is for specific action where we ask user to take specific action like example ‘write an email to take action‘, web page content,email writing, application writing, taglines, Jingle lyrics, script, catalogs, brochures, press releases, sales letters etc.
History of Content Marketing
Free E-books on Content Marketing Examples
Content Marketing That Works – Copyblogger – Download Now
100 Content Marketing Examples : Click on Image to Download
Content Creation Strategies Infographics by Quicksprout