How Important Writing on Internet Marketing

How Important Writing on Internet Marketing

Internet marketing is the process aimed to set up online advertising and sell out products or services on the net. Today, this is the most popular and common type of commerce.

The contextual digital advertising, leads, optimization, SEO, social networks promotion, content management, usability, copy writing, web analytics, viral videos are the key terms of online commerce. In fact, all of these smart words are parts of a single whole, so those who just think about setting up the web business, there is a requirement to be aware of the answer to the questions: what is e-marketing and what is it for?

Importance of content marketing in digital marketing

As it has been already mentioned, the Internet has long ceased to be merely a way of transmitting information (media), turning into a place of advertising and full-fledged sales channel, which permit achieving the fastest conversion, or the transition of standard visitors to potential and then real customers.

How Important Writing on Internet Marketing

How Important Writing on Internet Marketing

With the help of the Internet, in addition to brand advertising and the sale of goods, information, ideas, services that somehow bring profit to its owners gradually began to move forward.

There are hundreds of web business strategies that you can use to sell different products and services. Some of them can help you to achieve the goal of sales increasing, while others will only make you doubt about marketing efficiency though.

So what is the most cost-effective way to promote the website and increase the sales?

Content marketing is the answer to all your questions! The best way to increase the traffic, sales, consumers’ trust and ranking in the search engines is writing of a useful content of high-quality with the following distribution on hundreds of websites, email lists, and catalogs.

Today the Internet became a fully-fledged environment for implementing all the aspects of traditional commerce, including pricing, product placement, and promotion. Every modern entrepreneur tends to open the door of the web commerce to the potential, as well as actual customers. And there are more and more consumers who are interested in this kind of trade all over the world.

The group of experts of the internet marketing business searched for the reasons why writing is important on internet marketing. But, in order to explain the significance of the content, there is a need to give online marketing definition.

Importance of Content Marketing in Internet Marketing

Importance of Content Marketing in Internet Marketing

E-selling is the set of actions aimed to promote products and services on the internet. The main goal of online commerce is to turn the visitors of the website into the hypothetical consumer and increase the sales profit.

Content writing attracts the visitors to your website

When you write and post articles on your website, you create a self-generating marketing machine that creates a constant flow of visitors. Every day, millions of people are looking for something on the Internet. They search for the latest products, services, strategies, and tips to get the most out of business and life. The Internet is the No. 1 source for people who want to buy sell something.

Writing raises the attendance and increases search engine ranking of the site

When alternative websites post your articles, they must indicate you as the author and put a link to your site. The more websites publish your article, the more links you get. When your article is published on thousands of sites, you automatically get thousands of links to your website. If hundreds or even thousands of links lead to your site, this will greatly increase your search rating, traffic, and sales.

If you have just created a website, it may take several months before Google ranks it to the top page of the search results. But if you write and publish articles on authoritative sites, Google will index them much faster than if they were on your own, new website. So, when you post your articles on other authoritative (promoted and frequently visited by users) sites, you start getting traffic from the very beginning.

Due to the content, your readers quickly become your buyers

If people trust you, they would like to buy something from you. Quality and interesting content are the critical elements to earn trust among the consumers. It is for the reason that content marketing has a significant impact on sales.

Write articles about how your product or service can solve problems, describe their benefits, and these articles will be able to multiply your marketing efforts and push your hypothetical customers to purchase.

Long-term perspective of content marketing

Content marketing is a long-term strategy, which can work for the benefit of your web business to attract new customers and retain existing ones in the long term.

Your articles remain on the search engines and will be able to attract traffic for an extended period of time. Content marketing creates regular traffic, which constantly attracts visitors and prepares them to take advantage of your services. If you attract potential customers to the website, try to get their e-mail address to sign up for a newsletter to get in touch with your potential customers.

Business owners are always looking for opportunities to market their products and attract customers with minimal financial investments.

Scientists from the Missouri University of Science and Technology found out that users have 5-6 seconds to navigate through the online store. If the resource is complex, incomprehensible, they will not waste time studying it.

To attract and retain the attention of a potential customer, the online store requires thoughtful, understandable and convincing text content with keywords. SEO-copy writing is aimed to create modern content for online marketing.

Prices for these services differ, but practice shows that cheap articles are rarely effective, and orders on exchanges often end with the proverb “A cheapskate pays twice”.

There is another advantage of a high-quality content. According to the results of Corporate Executive Board research, web stores should dedicate more time and affords for the process of content writing. It turned out that visitors are not inclined to analyze a large amount of information in order to allocate the necessary minimum of information. When choosing a particular brand, they prefer a one that provides them with useful and truthful information in a simple way, facilitating their choice.

If a visitor sees mistakes in a text on the website, finds the contradiction of the information, then it is unlikely to leave an application or apply for clarifications to an employee of the online store. People trust their first impression and often do not want to change it.

Writing promotion is necessary for any type of company, regardless of its “age”. At the initial stage, the website needs to gain a foothold in search results and to keep the achieved positions in the future.

In other words, informative and readable texts are one of those factors that influence the user’s decision to buy. It is important that the content emphasizes the reliability and expertise of the company.

In order to fulfill its role, the text content must be created according to the psychological characteristics of the target audience, by using effective methods of copy writing and selling chips. It is important to think through each word, otherwise, it will not be possible to make the right impression on the target audience. Use the texts to promote your online store to get “loyalty” to customers and search engines.

Web commerce is a continuous process, aimed to strengthen the positions of your brand online, attract and retain customers and, most importantly, increase the sales.

Traditional media are gradually fading away, giving way to new means of communication, not only because of their accessibility to the audience but also through the ability to monitor changes in the process more accurately, which is a big advantage over the usual form of doing business.

Sandra Hayward is a 37-year old American journalist, blogger, and writer at She is known for her work as an editor at the leading newspapers in the USA. Sandra is keen on importance of online business strategies, content writing, online marketing and she usually give public talks on the above mentioned topics.


Why SEO Is Actually All About Content Marketing

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Buzzler Business Directory Theme WordPress 2018

Buzzler Business Directory Theme

An amazing premium listing theme, Buzzler, is the ideal business directory software and theme for medium and small business owners.

Buzzler is a very exciting WordPress directory theme and one of the best software for WordPress. Launching a new review website or a launch directory is very simple with its reach feature framework; this will help in making money from the word go after Buzzler has been downloaded.

The addition of geotagging and geolocation capabilities and use of Google maps is a major plus, as launching geo map directory becomes a breeze, all thanks to this feature.

Buzzler Business Directory Theme WordPress

Buzzler Business Directory Theme WordPress

Buzzler Business Directory Theme WordPress

The feature-rich admin area allows the user to take control of everything happening on the directory website, therefore making it easy to access everything. The Buzzler directory theme allows the admin to change layout, color, design and a lot more; the user can customize everything and give the website a unique look, a life and individuality of its own, thus helping in making it standing out.

The predefined payment packages make it really easy to define fee, paid and featured listings that apart, it also helps with user membership. The best part is that it can be easily integrated with BuddyPress, and thus making it a review network website which is on the same lines as Yelp.

Mentioned below are some of the key features of Buzzler. These features show all the available monetization tools, it also helps in enlightening with how to make money using Buzzler. It has amazing wordpress themes and some fantastic tools to help grow your blog in no time.

WordPress Business Directory Script

  1. Multiple monetization tools

Buzzler has multiple advertising spots, hence making it easier to squeeze money from your website; charging for a featured listing, or normal listing becomes really easy. Selling membership or charging per listing image is equally simple. A free website directory is available and selling advertising spots is a cake walk.

  1. Easy color picker

The color picker tool allows users to mix and match different colors in order to make the website stand out. Combining various layouts and colors leads to some of the most interesting results. The user has total control over the creation of the website, and the user interface can be used by a newbie as well.

  1. Multiple layouts

The admin settings allow the user to choose between 5 layouts, a number of widgets can be dragged even on the homepage. Installing sliders and fancy scripts is a breeze.

  1. Custom User Dashboard

The user as a private dashboard through which the current listings can be controlled, also new listings can be added to the watch list. Personal details can be altered and the best part is that reviews can also be controlled.

Features of Buzzler Business Directory Theme

  1. Multi-language use

The use of GNU gettext WordPress localization framework allows all the strings to be kept in a pot/po file which is a massive advantage. A special tool called POEDIT can be used to translate an English file into native or any other language.

  1. Social connect

Buzzler supports Twitter, Facebook, WordPress and Yahoo login option, thus allowing users to log onto to the website using their social media accounts.

  1. Custom Fields

Buzzler has its own form builder which allows the user to add a custom field for each category, whenever they are posting a listing.

  1. Extra file uploads

The addition to file uploads really helps in adding extra information in the form of DOC, ZIP, PDF and other file formats.

  1. The bookmark system

The user can easily use bookmarks to add to their favorite list which they can easily watch later. It is a useful tool for returning users and customers.

  1. Advanced search feature

The user can easily search based on location, category, plus radius, custom fields on the basis of their address or zip code.

Payment option available of Buzzler theme

  1. Payment Gateways

Buzzler has a number of integrated payment gateways for collecting money. So Moneybookers, PayPal, Payza etc are available.

  1. Claim listings

In case the user’s business has been posted on the website by someone else the listings can be claimed easily by using a special feature.

Buzzler Business Directory Theme WordPress

Download wordpress themes free

Download wordpress themes free

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One Indian Girl Review – A ‘Feminist’ Book without any Feminism – By Chetan Bhagat

One Indian Girl Review – A ‘Feminist’ Book without any Feminism – By Chetan Bhagat

This is the seventh novel of India’s largest fan based writer Chetan Bhagat. That is also the first of its kind for the writer. And also the first on a women viewpoint for the writer.

The novel is based on the different views of people on a girl living in a city with big achievements and success. That makes the girl with many problems to find love and other options.

Front Side of Book Cover

One Indian Girl Review

Pic by Amazon:One Indian Girl Review

One Indian Girl Review by Chetan Bhagat

One Indian Girl is the seventh novel by India’s famous and largest fan based fiction author, Chetan Bhagat. Bhagat is a writer, who is famous for including almost every topic in a fictional novel, whether it’s on romance or politics or any other bitter grounds.

He is the writer, with so much opinion about almost any topics, and this seventh one of his is no different. This is about an Indian girl with big achievements and success with women empowerment.

Backside of the Book Cover

One Indian Girl Review

One Indian Girl Review

Storyline of the book

This novel is about a girl, who is well educated, much successful with a lot of intelligence in her. This came with a big drawback in her life, which having difficulties to find love.

The novel deals with all sorts of inequalities for a girl, a society where you being a girl will always get judge for achieving something. In the world of men, a woman with intelligence and success might get you stuck in a position to fight with all sorts of hurdles in life.

The female lead protagonist named Radhika is all successful, and it’s time to get married. This point of the scene is starting to this judging the personality of the girl, and it leads to the never ending battle of feminism.

The lead protagonist is a girl with having an opinion on every topic to everything, which is a big no in our Indian society. All the hustle and tussle of a girl being prosperous and radicle about society fingering upon women are there in the book.

Sturdy points of One Indian Girls by Chetan Bhagat

This is the first time the writer has put the issue of feminism in his book and with all the episodes of governing a woman in the Indian society. The speculation of ‘how come a woman can get success in her life’ and the other burdens of being a woman. In the world of non-equality, a woman is very much targeted and is all projected on our lead female protagonist.

Weak points

Being protagonist, the character is somehow weak and sometimes a little insane. And you can find about the all other characters are being borrowed from Bhagat’s previous novels.

This story allows all the office romance and social life love sequences without a lack of responsibilities. As its being mentioned in the title of this article, the word used in the novel as ‘feminism’ but it doesn’t look so.

Should people go and try this?

The main verdict of this novel is that Bhagat has sought a new thing this time. And with all due respect to the readers, this does give a touch on feminism. This is the first time; the author has to write on a female protagonist. And has shown a little part of feminism of him as well.

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What do you feel about One Indian Girl Review by me, please share your opinions in comment section. Your opinion is important.

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