Advertising your eCommerce site
While there is no argument that social media methods are fast becoming the most effective new way to raise brand awareness, it is important to remember that this needs to be done in the correct fashion. Inappropriate advertising on new media platforms such as Twitter can have a negative impact on your brand awareness and how your company is perceived.
Take the time to get to know how Twitter works in order for you to effectively use it to promote your brand. You will need to learn how to send a message that either endorses your brand or contains a direct call to action, all in less than 140 characters.
Twitter and SEO
Your Twitter profile page is the starting point to your Twitter presence. It should include information about your business, including your website address and any other information you feel it is important for a new customer to know. Remember to use SEO techniques to ensure that anyone searching for your business type will see a link to your twitter account in their results.
It is vital to adopt the correct tone when using twitter. Remember to be conversational and casual rather than formal. Twitter is a great place to obtain customer feedback, to give tips on the use of your products, and to share humorous content that is related to your product range. It also provides you with a great way to interact with your customers in real time.
Offering deals on Twitter will improve sales
Use Twitter to offer deals and discounts on your products. You can choose to give these discounts exclusively to your current twitter followers; in addition you can make a discount dependent on followers re-tweeting your offer. Remember to be creative when crafting your tweets in order to keep your followers engaged with you. It is worth making the effort to cross post your Twitter content to your Facebook page and vice versa.
Make sure that you include a ‘follow us on Twitter’ link on your website, to increase your follower count and to make people aware that you have a twitter presence. Widgets are available that will show your most recent Tweet, and in turn this will keep your website looking fresh and up-to-date.
Ensure that you regularly check the analytics and performance of your Twitter account. It is important to guarantee that the effort you are making to maintain your twitter account is generating an effective return for your business
There is always a downside to social media advertising. Some recent events have shown how social media advertising undertaken on Twitter can backfire. Incidents like these show that while users may be happy to engage with a company that is sharing interesting or unique content, they are less happy to engage with the company that they see as self-serving. It is vital to remember that you need to give your users something that they want, in order for them to keep following you.
Ultimately successful advertising your business through Twitter is a matter of tuning in to and understanding your market, and of appreciating how Twitter works as a social media platform.
* Advertising your eCommerce site