6 Important Reasons You Need To Employ Video Marketing

6 Important Reasons You Need To Employ Video Marketing

One of the most popular ways to earn more traffic to your website is through video marketing. As popular as this method may be, there are still people who bypass video marketing thinking that it is too hard to create and even time consuming. Though this might be true, the sacrifice is worth taking after you read the different reasons you need to employ video marketing. These are the following.

Videos are more popular

Needless to say, more people are interested on what they see rather than what they read. This is the main reason YouTube and other video-sharing platforms are very popular today. To make the story short, EVERYONE is watching videos. So if you don’t want to be left behind, you need to create your own video marketing strategy.

Videos can easily be shared

Videos are very easy to share especially when combined with social networking sites. You might have heard of people getting instantly famous just because their video on YouTube goes viral. We have a lot of stories like these and it is not impossible to create your own viral video.

Videos improve your page rank

If you want to improve your page rank, you need to add videos on your website. While it is true that other content such as images, texts, and audios may do the job, videos can give your website an additional page rank boost. Since you will be posting your videos on social media, search engine will recognize your website as more authoritative and worth ranking.

Videos are more engaging

As people watch videos, they use more senses. They use their sense of sight and hearing. A video can arouse feelings as well. They can make people cry, laugh, and think. Videos can even move people by inspiring them to do something. Moreover, people are more interested with your content when you have videos. Instead of reading, they rather want to watch what they ought to read. This is the main reason that videos are particularly very effective when it comes to convincing people to patronize your brand.

Videos increase sets you apart from the crowd

Like what I said earlier, it takes more time and effort to create a video compared to creating images or writing text content. This means that there will be less people who will create a video to promote their website. Because of this, you can be sure that you will automatically gain an advantage over those websites that don’t employ videos.

Videos improve your brand

There are a lot of things that videos can do to your brand. Depending upon how you do it, your brand will have a more positive image than before with the use of videos. People tend to work with businesses that they know. They will trust a brand that they are familiar with and videos can help you establish that familiarity.


Videos are superb means to help you with your marketing strategy and effort. So if you want to further improve the performance and effectiveness of your website, never underestimate the power of videos.

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Hi, This is R K Gupta, an IT professional and Entrepreneur. I have written many articles yet for my websites gsesoftsolutions.com, Hope you like it. Kindly subscribe our feed for any updates. Add me in Facebook and Google+

Posted in SEO, video marketing, Web Promotions