Filed under: Blogging, GSE Blogging, keyword optimization
If I speak frankly, Keyword Density does not matter for updated Google Algorithm. What do I mean that Keyword density is the thing which you can check at the last of your SEO campaign? It is just a myth that we should check and give preference to keyword density in our website content. I do not understand why people take care about keyword density in their website content or any other type of content.
I have been promoted as a content head in my company to manage all the writers and their write-ups. I have made a special strategy and content writing guidelines for our writers, so that they can understand the updated SEO writing strategy. I told everyone that does not care about keywords. Just write for users. You can check at the last to verify once about your targeted niche. You can use your primary and long tail keywords naturally. If you will have keywords in your mind, you will start stuffing those keywords. So do remember topics rather than keywords.
Keywords used in On-page SEO
As far as On-page SEO is concern, you should use your keywords in Title, Meta Description, headings, within your contents naturally. You have to use some keyword related images within your content. Sometimes Google does not show your exact title and description from your Meta tags, it takes from your content, menu or side bars. If your website is relevant in specific search terms, you do not have to worry about that. Therefore, you should exactly worry about your content relevancy and quality rather than their keywords and all that. http://moz.com/community/q/keyword-density-clarification-please
Related articles across the web
What is the ideal keyword density of a page? by Matt Cutts
Keyword Targeting, Density, and Cannibalization – MOZ Whiteboard Friday
Filed under: Blogging, Content Marketing, Copywriting, GSE Blogging, Web Content
With new developments in SEO and Content Marketing, the strategy keeps changing to stop spamming.
“Backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”
— Matt Cutts, head of the webspam team at Google, 2/19/14
Content Marketing means writing and sharing the quality, relevant and useful content to attract users and turn leads into clients.
The type of content you write is carefully relevant to your business niche and products what you sell; in other terms, you’re teaching people so that they know, like, and believe in you enough to do business with you.
Basic points of content marketing
1. Write Relevant and Quality content
2. Solve your user’s problem by your content
3. Increase trust and authority by your content
4. Know your audience
5. Have a clear goal
6. Optimize your content to maximize the conversions
7. Share and Promote your content
8. Increase Engagement with your audience
Content Marketing Types
2. Video tutorials,
5. White papers,
6. Free reports
7. Presentation and Docs
8. Audio Tutorials
9. Article Writing
10. Press Releases etc
Difference between Content Marketing and Copywriting
Content Marketing means creating and sharing valuable content for your industry which is for marketing purpose. E.g. Company newsletter, blog, White papers, videos, images
Content Copywriting is for specific action where we ask user to take specific action like example ‘write an email to take action‘, web page content,email writing, application writing, taglines, Jingle lyrics, script, catalogs, brochures, press releases, sales letters etc.
History of Content Marketing
Free E-books on Content Marketing Examples
Content Marketing That Works – Copyblogger – Download Now
100 Content Marketing Examples : Click on Image to Download
Content Creation Strategies Infographics by Quicksprout