Does Alt Tags in SEO still matters?

how to add Alt tags of images: code example

Alt tags of images

 

When I started working with Veom Infotech in 2013 as an SEO Strategist, it was a day where people did care about alt tags. We had many clients who do not care about this, I analyzed that Alt tags really matters in SEO ranking. One day, there were a project in which no alt tags we found, but there were many images had been used in their website. We had suggested to fill all alt tags of their images. What we saw that ranking just got increased by this activity. Even their one to fifty images were on top on Google. Then I realized the importance of Alt tags in SEO campaign. We should not ignore ‘Alt Tag’ any more.

Impact of Alt Tags in Google Ranking

We had started using alt tags in each and every projects. This is really important tags which still matters with other meta tags like Title, Description, Keywords, headings etc. Google does not read your images directly, its algorithm reads your image’s alt tags to check its relevancy and give top results in their SERP. You have nothing to do with your images, only you need to describe your images briefly to let search engines understand.

Example of alt tags

Suppose you are using one image named “image234.jpg” and it is about Car GPS. Then the ALT tag of that image should be ‘CarGPS.jpg’. All is done. Now you will see great traffic of that images in Google SERP on this keyword named Car GPS.

Alt Tags example of a picture of a law firm. Have a look :’ABC Law Firm and Attorneys in California’.

Images are the assets of website

If your website’s images so called ‘Assets of your website’ are on top of Google, you will get not only your web traffic increased but also you will get many queries and contacts. Alt tags are still making huge difference in Search Engine Ranking and specially for Google and Bing. Pinterest, Photobucket, Instagram, Flicker are the top Image Website which are making huge difference too to SERP.

I am still working in Veom Infotech and What do I see that many of the new clients do not know about alt tags. Even website designers ask that Why should we use alt tags for any images. We should recommend newbie client to use this features to rank on Search Engines and specially on Google. 6 out of 10 client deny to implement alt tags. They have to understand these things.

Uses of Alt tags

1. In Website Designing(All Images used in website designing)

2. Website Banners, Headers, Logo

3. Content Posting In SEO Off-page campaign like blog posting, Press Releases, Article writing, Image postings etc.

4. Use in Product Images in E-commerce Websites.

5. Images uploading in your Facebook, Google+, Picasa Albums

How to add alt text to images in wordpress

Conclusion: At Last

What do you find about alt tags?

Are you using alt tags for your website?

Do you feel that alt tags boost ranking?

Check this Google Guidelines to use alt tags smartly

 

Let me know your thoughts below!

Matt Cutts Discusses the Importance of alt Tags

 

 

Do you also have this question in your mind? 

How Many Words Should We Use In ALT Text?

 

How the World Largest Search Engine Google Work?

August 24, 2014 by · Leave a Comment
Filed under: Blogging, Google, GSE Blogging, SEO, Web Promotions 

Hello Friends,

I am in SEO for more than 5 years and still the wrangler of Search engine Google is mysterious, no one can understand it correctly. People can do work as per its Guidelines.

Welcome to Google

Google is the world largest search engines, getting queries more than other search engines. If you see the latest report of Google Daily Data about its queries, you will be wondered.

 

It is very obvious that Google is the leader among search engines. For your information, Google first appeared in 1997 and it was very simple search box. Have a look this oldest picture of Google:

Pic 1: Google Initial Search Page

But now you see the latest Google, there are big differences you will find. Day by Day Google is making their algorithm more relevant. This is the reason of Google’s Success. Have a look this Latest Google page.

Google Search Box 2014

Google Search Box 2014

Whenever you do not know anything, people say ‘Just Google it’. You can see how Google is popular! You can understand its business simply. Google has two kinds of search listing, one is natural listing and other one is sponsored listing.

People are using this both services of Google, if you want to get instant traffic in your website, you can choose sponsored listings. You will be on top very quickly. If you have some more time, you can choose its natural listings. It takes a lot of time and effort. You need to work on that following its webmaster guidelines. Google’s first page rank can give you immense traffic in your website which will boost your sales and generate revenue.

In Natural listings, you do have to make your website more relevant than your competitor’s website. If Google finds your website relevant on said search term, you will be on top of Google. Now the question is how to make your website more relevant?

How Google Work?

Google uses an algorithm to check websites to determine their relevance. Google’s complex algorithm means that it can detect any such activity which has tried to fool it and it can penalize you.

Google’s algorithm has hidden criteria to check each website relevancy, they check the relevancy of the website and determine their quality score to rank on search engine, and they determine the ideal of any website before ranking. These all includes the content, Meta tags, inbound and inward links of any websites. Website should have inward link too pointing to your website to rank well.

You must be wondering that, how does Google check this?

Google uses their spiders to check this. Google’s spiders crawls the internet, moving from one website to another via their hyperlinks and collect data. Google takes this information and determine the website’s relevancy for search engine ranking.

Please note that, Google does not enter into any website to check this. Relevancy checking is the main objective of Google. For this relevancy checking, Google keeps improving their algorithm. Check out this Google Algorithm changes History.

Hope these are helpful to understand Google, I will write more about this in my next post. Please share your view in the comment section.

Relevant Articles:

http://www.google.com/intl/en/insidesearch/howsearchworks/thestory/

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