As we know, now good and engaging contents are the only king which can generate leads and it has a power to rank your website too. Google used to say to the people that the only medium to rank your website is to generate natural back links which can come from the quality contents. If you can generate good and engaging long tail contents, your contents will get more likes and shares in your social profile and get back links which is the important factor to get rank and generate business leads. I was reading a blog which says the greatness of quality contents. I will share my practical experience with my clients, as I am a senior SEO consultant; I am facing various kinds of issues with our clients.
Let’s discuss how client think now.
Case study on keyword analysis
One day, one client contacted us whose name is Steve, he has got his own eCommerce products. He told us to suggest words for his website in which he want to get rank. We have suggested many 4 words, 3 words, 2 words and single words and sent to him. He has rejected clearly, he has not specified his requirement clearly. There is some confusion with business development team. Again we have researched some words, again he has rejected.
Now our business development team put me through the client for long discussion that actually what kind of words he wanted for his website. I wondered to see him that how technical he was! He told me to only give long tail words which should be combination of 5-6 words and contains his word of choice but look like amateur. Now I got and read his mind that what kind of words he wanted. Then we have researched such kind of words and sent. Now he was satisfied with our work.
This was one of the case studies which I faced with the client. There are many such issues I used to face with our client day by day. I will be sharing with you.
In this blog post we are talking about blogs contents, how blog can help you to get ranking and generating leads.
Importance of blog to generate business leads
Suppose you have a business website and you have not any article, blog section in your website, how would you aspect traffic and visitors in your website, you can get if your website content would be optimized with long tail. But if you have article and blog section in your website and you keep updating with 2-3 blog posts and 2-3 good helpful articles daily then you can say yourself today trend content marketer and you will be on top and can generate good business from your website. Blog can solve each and every query of your prospect clients and visitors. Let’s have a look what content expert Jeff Molander says:
“Content that creates leads is content that fosters confidence in buyers. The difference between content that converts and all the other crap out there is the ability to give prospects a taste of success.”
Read more at http://www.searchenginejournal.com/5-ways-actually-generate-leads-blog/70689/
Write engaging contents
Writing is not big deals now, SEO content writing has been changed now. You can write your contents by yourself. You should keep reading many blogs in your niche and write something like that which can help your readers and those blog posts can be shared and liked more and more and can get good back links too.
How to do SEO of your website by own self
Google has made it very easy to market your products and services, now you can do MARKETING so called SEO by own self. No need to hire anyone for that. The only skills you should have to write good contents with long tails of your business words. If you can write by yourself then you can market too. So don’t put yourself to hire any SEO for link building. You can help from SEO consultant initially to setup your website onetime to make website relevant and 100% optimized.
See my last post
Filed under: google algorithm change, SEO, Web Promotions
As you know hummingbird algorithm came and it harms many company’s ranking. Many issues came like that. I was reading various articles and blogs on Hummingbird algorithm; many people commented their regarding their website ranking issues. Many of them lost their ranking. You know why they lost. They are only have intention quantity of links not quality links.
Google web spam head Matt Cutt had already said that if you get one quality links rather than 1000 bad or low level links, it will be good. In actual, Google hummingbird algorithm had been running for 30 days, but no one even MOZ could not detect it. Peoples are losing their website ranking for no reason that was mystery for them. But finally they got to know about the updates on 27th of September and one more penguin update. Now SEO has changed the working style we can say it has become simpler than before. Now everyone who has no knowledge of these things can do SEO I.e. promotion of their website. New things I mean various thing which was already running will be implemented very rapidly now. For example Google places, Google authorship, Google+, Google business reviews, Google carousel look, Google map, various content marketing ideas and many more things. Now people can do their site optimization own self, no need to hire anyone.
I am going to share some content marketing strategies which I have found in my research after hummingbird updates. Content marketing is all in all after the updating of Google hummingbird algorithm.
Some content marketing ideas
- In depth articles
- High quality, relevant contents and engaging contents
- Extremely relevant and sharable, viral contents.
- Contents should be written with long tails
- Blog posting with good amount of words like 1500 to 2000 with many long tail variations.
- Important for local language marketer, use good and local language while writing contents, not only to translate contents.
- Help peoples from slide and videos create helpful presentation and videos.
These are some of the new ideas of content after hummingbird algorithm; I have already so e content marketing ideas in my last post. Please have a look.
I had a discussion with some of my junior executives, let’s see who, what say, here is the following discussion chat:
Content marketing discussion
Ravi Gupta: What is high quality contents, how to write it? What is the significant of this content strategy in SEO?
Ravi Gupta: Please participate all: one best answer will be selected in the evening; I will give him/her one small gift today evening.
Everybody should participate, you can also give your opinion. Just give your views in the comment section.
Anu Khandelwal: Content should be written in a form such that it can grab most of the visitors, hence specially the title and the starting paragraph should be as creative, innovative and unique as ot could be.. because most of the people only read out the initial paragraph of an article and if it sounds impressive then only they move ahead… also the information should be as precise as exact as possible coz no one has so much time to read out the long detailed matter… hence it is suggested now to use bullets instead of writing in a paragraph… and the most importantly the matter we write should be unique in the online world so that Google could identify it as a unique content… also using quotes, bold, italic fonts can be one of the solutions. To conclude, while writing it should be keep in mind that we are going to write it for today’s generation, so their style of thinking and perception should be keep in mind so that it looks trendy and interesting to them.
PANKAJ ATRAY: quality contents means there is no duplicity. It should be unique.
Harshit Agarwal: Content is the king of SEO, it should be unique and containing long tail keywords so as to increase your website ranking. Google now days give emphases on long tail keywords due to change in searching algorithm………………..
Neha Chaudhary: content should have an attractive title as well as unique and as possible as long tail keywords and it should be precise and unique, and focuses on the main points by highlighting them.
Shaili Kaushik: high quality content must be free from grammar errors and it should create acompelling content that is unique bcoz’s visitors around the web will be happy to link to your content writing only if it provides value.
Megha Goyal: Quality contents are those which having the proper use of keyword so that during any search Google found the keyword in the content of the article. It must be unique without any grammatical and logical mistake. Content is supposed to be useful for the people so that you get the maximum visitors. Title of the any content is very important, it should have keyword with some other words like effective, cheap, best so that it grab the attention of the searchers easily. Content writing strategy basically promotes our keyword. A good content always found on the Google top. It improves the ranking of the keyword which finally shows our site on the top of the Google.
PANKAJ ATRAY: quality content means there is no duplicity. It should be 80% unique. If your content is good then every visitor read this content and now traffic comes on your sites. Main word of content should be highlighted or bold. You use SEO plagiarism tool for content checking and content should be proper spell. If your content have duplicity then Google low your website page ranking.
Ashish Kakran: Content is the most important part of any website. Before you even start writing content for your website, think about what your target audience wants. Obvious title starts with keywords. Content is optimized for search engines to determine it to be relevant to its topic. Content is easily understood by the people who read it. Try to write at least 500 words, use keyword phrases but avoid keyword stuffing. Break content pages up into paragraphs or bullet points. Do not underline keywords.
Ravi Gupta: I am going to announce the best answer
Ravi Gupta: Shaili Kaushik’s answer is the best one
A small gift: KIT KAT ANDROID for Shaili
Here you saw our discussion over Skype group in our company; there are various things we found in our discussion. Share your views.
I would like to share with the new Google algorithm in which testing had been running since long but nobody could detect it, now it is in the focus when Google officially launched it on 15th Google anniversary on 27th September 2013. It is not a small unit updates but it is a whole algorithm updates and named hummingbird. Whole SEO and internet world has been surprised, they are more wondered when get to know that the hummingbird algorithm has already been running for one month before.
Why named hummingbird, penguin, panda etc?
In this new algorithm, they tried to make their knowledge graph better like conversational search. I was reading Google official blog and become very happy to know this updates that Google has stepped up in their goal of to make internet world more safe place. I was reminding the long term goal of Google. Let’s see that what web spam team of Google has said in their blog about hummingbird.
Now, people can search in better way, specially the, mobile, tab users can search by speaking, they will see better results than before.
“I am embedding the term what exactly they said:
“You can pull up your phone and say to Google: “Tell me about Impressionist artists.” You’ll see who the artists are, and you can dive in to learn more about each of them and explore their most famous works.”
I was feeling since many days while searching in my tab in Google search engine, Google has been giving smart result since many days, I was in my mind that why this new Google result. Lastly I heard about hummingbird and get to understand about thus better result. We do not have to click away to know further. We get our answer in Google SERP only and with better answer. Google has made this hummingbird algorithm in this way that people will get better results in the SERP. You don’t need to click further.
I was right that Google has refreshed their mobile search engine result page (Mobile SERP) and showing different results in different style. I have seen in my tab when searched.
I think it is a good step, people want to get results instantly in mobile, and they do not want to click further. So it will be a good and success point for Google.
Look this statement
“Google will keep reinventing itself to give you all you need for a simple and intuitive experience. At some point, pulling out a Smartphone to do a search will feel as archaic as a dial-up modem.”Amit Singhal, SVP of Search
Search affected with hummingbird algorithm by Google.
You will be shocked to know that this new hummingbird algorithm will affect 90% searches. But no need to fear from it, if you have been doing good SEO, only need to take care about good content marketing with long tails keywords, I had already mentioned in my previous posts about the importance if content marketing with long tails.
Content is not king but good and relevant contents are king. So, all SEOs should only concentrate on creating good, relevant, quality contents with not exact keywords but with long tail search terms.
Why peoples are having fear from this new updates. No need to fear from it, Google has improved the search engine rankings of their SERP, just concentrate on your content marketing strategies and increase engagement, that’s all. You will rock. SEO is not dead yet. The only thing is that the style and manner of SEO has changed.
Google Hummingbird Algorithm highlights
Updated: 27th Sep 2013 on Google 15th Anniversary
‘Christy Belden, vice president of marketing and media at LEAP, agrees that Hummingbird’s focus on semantic search will continue to drive SEO in the right direction Belden confirmed her agency has not witnessed any changes to their client’s search results during the last month Hummingbird has been running. ‘
“We don’t anticipate making any dramatic changes in what we are doing,” said Belden,
“What we are talking about is how we create quality, engaging, and shareable, linkable content. It has become a core piece of our SEO strategy.”
Contents marketing according to hummingbird algorithm updates
“No negative impact if you’ve been doing SEO right!”
- More focus on contents marketing and sharing with SMO profile of clients,
- Create quality, engaging, share-able, link able content and evergreen articles.
- Have to make authoritative with Google+
- Engage more and more customers, followers
- Working on Bounce rate of the website and pages
- Local searches on mobile(local SEO)
- More focus on Google+(Interaction with hash and tags) and its authorship
Visit my next post on content marketing ideas
Today I will state you about directory submission. People have tradition myth that directory submission can harm the website ranking. But that myth is wrong. The right myth is that people use wrong method of directory submission. It was the only mistakes SEO people have been doing. Actually what happens, anybody who has been hired in the SEO Company, even they do not know why websites are submitted into directories. They have been given for directories submissions.
You know why website submitted into directories? Please add comment in the comment section.
Directory submission is the good SEO practices for getting do follow links and referral traffic. But in last decade, it has been abused a lot by newbie’s SEOs, they have been given work and they submit blindly. They do not look for quality, they look for quantity only. Blindly they submit called bulk submission. They use any software for submissions by using same title, description, Meta keywords everywhere. For this reason, many websites have been penalized by Google. There are many things we have to see before any single submission.
Directory submission is very good marketing techniques in terms of SEO benefits, whether it would be submitted for good reasons and with quality purpose not quantity purpose.
For your information, I would like to state that, after penguin 2.0, many SEO people have left directory submission completely, and they used to think that there is no effect of it after Google penguin updates. But they were wrong. Many SEO personnel still used to submit in directories. Because they were doing quality work.
If you will run away for quality, no one can beat you, whether it is penguin or panda or any rules n policy. Quality persists for long time. So always work for quality, not quantity.
I will tell you complete details here, how SEO peoples commit mistakes while submissions. How to submit quality submissions and what is the benefit of directory submissions.
Recently I read the interview if Matt Cutt, according to him, directory see downside what Google webmaster team says about du2 submission.
Top mistakes in directory submission by SEO people
1. Choosing wrong title
2. Repeat same title everywhere
3. Use software for submissions
4. Use same description, keywords everywhere which will rise spamming by this duplicity.
5. They want quantity not quality
6. Submission in low page rank website
7. Choosing wrong directories
What should be the right techniques for directory submission?
1. Choose good page rank directory, we should choose directory which is quality site and good page rank. That should be getting good traffic and more searchable. Choose your directory in your niche. Do no waste your time to submit your website in different niche.
2. Choose the right categories and choose depth categories as much it is possible.
3. You have to prepare unique long tail title not exact match keyword, unique description (60-70 words for long description and 30-40 words for short description) and relevant keywords (3-4) before submission.
Do not copy and paste the same description for each submission if possible use unique description. In case all directories would be approved, the again duplicity problem will be occurred, so makes sure.
4. Do your submission manually because of fear of duplicity.
5. Use paid submission services if you want get approved fast.
6. Keep record of each submission to track the approval status later. Free submissions take too much time to approve.
7. Create anchor text link, use title which has rich anchor text.
8. Get your PayPal account ready if you are going to submit in paid directories.
“Second, don’t dismiss directories completely. I have heard people talking about directories being altogether bad and advice people to avoid them. This is not the case; good quality, moderated directories, or niche directories are still worth looking in to. “by Google webmaster team Andrew
Directory submission benefits
Boost your local search
Get good referral traffic
Increase website ranking
Get do follow link
Types of directory submissions
Deep links directories
Paid directory submissions
It depends upon you, which suits you. Try free directories if you do not set any budget for directory submission, DMOZ is the very good example of free directory. If your website is having good content and little popular, your website will be approved. DMOZ (www.dmoz.org) and yahoo (dir.yahoo.com) are the good page rank directories. If you get link in such directories, it will be good for your website, because Google likes it.
You know about niche directories when submitting the website into directories, it is such directories which has some specialization like Indian wedding directory. Only regarding Indian wedding services and products are listed in such niche directory. Niche directory are getting popular, as Google like the link which h been created relevantly.
“Google like link relevance”
It is the good source of advertisement like yellow page, business listing or radio advertising, if you are choosing these techniques of advertising, the good to submit into paid directories it will give you good referral traffic and better SEO results. Choose and make a list of good page rank and relevant directories and set your budget.
“Yahoo directories are the good example of paid directory, which will charge you but its links is equal to 1000 low page rank submissions.
I will share some top paid, reciprocal and some free directories
Top Paid directory list
Top reciprocal directories
Top free directories
Hope these help to newbie SEOs, Want to add more information, mail me or add your opinion at comment section.
Google clearly said in their Google webmaster tool that any link intended to pass page rank or manipulate the Google search results or page rank can be the webmaster guidelines violation. Many spammers do these activities to manipulate search engines.
What happens, when someone hire fake SEO firm, they do not have any good strategy; they would start making bad links which are harmful for clients.
Bad link schemes not pass page rank
It is clearly said in webmaster guidelines, any bad links which is coming from your site or any outgoing links from your site. These are the following link building techniques which can be violation of Google webmaster tool like following:
1. Buying paid links – people who do not know the latest changes who are still buying text or banner links from another website.
2. Buy links by article marketing and guest blogging, what people do, they will hire someone for guest blogging and article marketing, and they create links regularly by using exact keyword anchor text.
3. Link exchange – before Google panda and penguin update, lot of people used to do link exchange, for that reason, many website has been penalized by Google. This activity is still going on by people who do not know the latest updates. They are still sending link exchange request to various websites to gain links which Google does not like ever. Excessive of anything does not worth it. It is also called reciprocal or cross linking.
4. Automated link building techniques. People who are using any software to build links.
These are some bad linking process which does not pass the webmaster guidelines. Apart from those there are many such activities which also foes not pass the webmaster rules.
1. People used to give money instead of putting links in articles, blogs and guest blogging which Google does not like. Google only like natural link building and quality links. If you make 1000 low quality links and someone make only 1 good quality link, it is more valuable than 1000 links.
2. Many spammers SEO used to get links in forum sites by manipulative manner which is said spam link too.
3. Bulk submission in low quality directory and bookmarking sites.
4. Put many exact anchor text links in press releases, which is not good at all. Frankly speaking, it is said fake media news which is posted for only getting links to manipulate search engines.
5. Text advertisement, link exchange and traditional advertisements like banner, header, footer, and blog roll links advertisements.
6. Now a day people using widget advertisement in exact keyword linking which is also not good. We should make such kind of links.
7. Do no create links in exact anchor text. Try to create link in long tail text.
8. Do not create thousands of posts in your social profile. Only focus on creating post in your relevant services and products, share such contents which would get viral instead of creating irrelevant posts.
9. Try not to get bad neighbor links like low quality social bookmarking sites, use only quality bookmarking sites to bookmark your contents.
10. Do not spam by blog commenting, when people give URLs intentionally in the comment text area, do not use short text in comment section, try to use long comment and give URLs in comment form itself with long description in the comment text area.
11. Any kind of link which intentionally made is not good and does not pass page rank.
So, now it is advisable to all people, they should update themselves by latest algorithm of Google and if they could not make update themselves then try to make only quality links, it is worth for long term.
Try to make good and relevant contents which are helpful for people and got viral in the internet world. People would link you naturally. You do not have to make link manually. By creating good contents using long-tails search term (articles, guest blog, blogging, slides, videos, images), you will get links naturally which Google likes it.
Some relevant articles for your reference